Dear Ms. Bea Dixon,
I’m Gabby Goodwin, the inventor of GaBBY Bows, the first and patented Double-Face Double-Snap Barrette and the CEO of Confidence.
I just read the article about you receiving backlash from your Target commercial and I was hurt. What you said was not racist at all. You were just trying to empower black girls, AND it was Black History Month. There was no need for the backlash.
As a 13 year old girl whose products just started being sold on target.com and in some Target stores, I found your commercial very powerful and encouraging. Thank you so much for saying what you said!
I was invited to Target’s headquarters for the Black Owned Business Fair last week and to see your commercial there again, and the pictures of Mrs. Rochelle Graham of Alikay Naturals and Ms. Melissa Butler of Lip Bar really helped me see my dreams for my business are not too big.
And oh by the way, congratulations on doubling your sales behind the backlash! :)
Just keep pushing and know that you are already achieving your goal of empowering young black girls because I am one of them!
Find your Target store with GaBBY Bows or order online and leave a review.
Great! I will go to target soon to buy.
Yes!
So very true! Representation matters! Our girls NEED to see examples of successful women entrepreneurs that look like them. Kudos to Target for bridging the gap.
We were so saddened by the negative reaction to such a beautiful message. But the positivity and love that have sprung up are greater!!
I’m literally emotional about all of this. I don’t get why it’s so wrong for black girls to be encouraged in business and I thank ladies like you for being anointed and highly favored to give us hope beyond the criticism!