Make wash day with your daughter less dramatic and less frequent
Secure STYLESFor Days
with our 4-STEP Hair Care System by Gabby Goodwin
We’re here to help Moms make wash day a breeze with our anti-slip barrettes that stay put and our plant-based products that maintain moisture and styles for days.
Our 4-Step Hair Care System
Was Created With MomS In Mind
Step 1, 2, & 3:
Cleanse, Condition, & Style
The Ultimate Kids Hair Care Product Line for Stress-Free Wash Days & Long-Lasting Styles. Reduce time and tears and maintain her hair and scalp moisture and styles for DAYS with our full line of plant-based products.
Hold Styles For Days With
GaBBY Bows are the ONLY bows that stay in all day, all night, & all week through rough play and are GUARANTEED to stay in place until you take them out. The Double-Face Double-Snap Barrette is engineered to prevent hair slippage.
Love The Time They Save
With Our 4-Step System
GaBBY Bows are Guaranteed
Say farewell to lost barrettes, unraveled styles, boring designs, and wasted time and money. We stand by stay-put styles. If one of our style-saving bows happen to slip out the hair and we’ll replace that one with two.
Moisture for Multiple Textures
We care about hair health. Our plant-based products keep every hair type and texture soft, manageable, moisturized, healthy, and tangle-free.
Safe and Effective Ingredients
Our plant-based products are free of sulfates, parabens, phthalates, propylene glycol, mineral oil and petroleum. They were created with a tangle-free formula that reduces breakage and promotes healthy hair growth.
Sensory & Activity Friendly
We’ve meticulously engineered bows for safety and reliability, so you never sacrifice style during school, sports, or play.
Meet Our CEO: Gabby Goodwin
Meet our 15-year old CEO, GaBBY, and her mom, Rozalynn, our Founder.
Nobody likes losing things they love. When then 7-year-old GaBBY and her mom Rozalynn realized that GaBBY’s favorite barrettes were disappearing faster than they could be replaced, they invented the first and patented Double-Face Double Snap Barrette.
In 7 years, their family-owned company grew beyond measure into a global brand, Confidence by Gabby Goodwin.
Now they offer GaBBY Bows, a full line of plant-based wash-and-style products, lifestyle goods, business mentorship programs, and own and operate a retail store and girls' salon.
Their commitment remains the same: boost confidence, build community, and revolutionize beauty for growing girls and the moms who love them best.
Hear From Gabby