Stress-Free Styling that Lasts
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Meet our 14-year-old CEO, GaBBY, and her mom, Rozalynn, our Founder.

Nobody likes losing things they love. When then 7-year-old GaBBY and her mom Rozalynn realized that GaBBY’s favorite barrettes were disappearing faster than they could be replaced, they invented the first and patented Double-Face Double Snap Barrette.

In 7 years, their family-owned company grew beyond measure into a global brand, Confidence by Gabby Goodwin.

Now they offer GaBBY Bows, a full line of plant-based wash-and-style products, lifestyle goods, and business mentorship programs.

Their commitment remains the same: boost confidence, build community, and revolutionize beauty for growing girls and the moms who love them best.

Read Gabby & Rozalynn’s Story