Make wash day with your daughter less dramatic and less frequent

Secure STYLESFor Days

with our 4-STEP Hair Care System by Gabby Goodwin

We’re here to help Moms make wash day a breeze with our anti-slip barrettes that stay put and our plant-based products that maintain moisture and styles for days.


Hot Pink Sweet Pea GaBBY Bows (10)


$ 3.99

Scalp Pomade


$ 7.99

All GaBBY Bows (150) Bundle


$ 59.85 $ 58.00

Milk, Cream and Pomade Bundle


$ 42.97 $ 42.00

Our 4-Step Hair Care System
Was Created With PARENTS In Mind

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Step 1, 2, & 3:
Cleanse, Condition, & Style

The Ultimate Kids Hair Care Product Line for Stress-Free Wash Days & Long-Lasting Styles. Reduce time and tears and maintain her hair and scalp moisture and styles for DAYS with our full line of plant-based products.

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These Bows Never Fall Out!

Step 4:
Hold Styles For Days With
GaBBY Bows

GaBBY Bows are the ONLY bows that stay in all day, all night, & all week through rough play and are GUARANTEED to stay in place until you take them out. The Double-Face Double-Snap Barrette is engineered to prevent hair slippage.

PARENTS Everywhere
Love The Time They Save
With Our 4-Step System


GaBBY Bows are Guaranteed

Say farewell to lost barrettes, unraveled styles, boring designs, and wasted time and money. We stand by stay-put styles. If one of our style-saving bows happen to slip out the hair and we’ll replace that one with two.

Moisture for Multiple Textures

We care about hair health. Our plant-based products keep every hair type and texture soft, manageable, moisturized, healthy, and tangle-free.

Safe and Effective Ingredients

Our plant-based products are free of sulfates, parabens, phthalates, propylene glycol, mineral oil and petroleum. They were created with a tangle-free formula that reduces breakage and promotes healthy hair growth.

Sensory & Activity Friendly

We’ve meticulously engineered bows for safety and reliability, so you never sacrifice style during school, sports, or play.


See what Gabby Bows Parents have to say about our anti-slip barrettes and 4-step hair care routine for their little ones.

Meet Our CEO: Gabby Goodwin

Meet our 16-year old CEO, GaBBY, and her mom, Rozalynn, our Founder.

Nobody likes losing things they love. When then 7-year-old GaBBY and her mom Rozalynn realized that GaBBY’s favorite barrettes were disappearing faster than they could be replaced, they invented the first and patented Double-Face Double Snap Barrette.

In 7 years, their family-owned company grew beyond measure into a global brand, Confidence by Gabby Goodwin.

Now they offer GaBBY Bows, a full line of plant-based wash-and-style products, lifestyle goods, business mentorship programs, and own and operate a retail store and girls' salon.

Their commitment remains the same: boost confidence, build community, and revolutionize beauty for growing girls and the moms who love them best.

Follow @GaBBYbows On Instagram & Get A Daily Boost of Confidence