Stress-Free Styling that Lasts
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About Us New


Patented and Mom-Approved

Double-faced and Double-snap

Say farewell to lost barrettes, unraveled styles, boring designs, wasted money.

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GaBBy Bows are Guaranteed.

We stand by stay-put styles. If one of our style-saving bows slips out, we’ll replace that one with two.

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Sensory & Activity Friendly

Our products are engineered for safety and reliability, so you never sacrifice style, focus, or peace of mind.

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Moisture for Multiple Textures

We care about hair health.Our plant-based products keep every hair type and texture moisturized, healthy, and tangle-free. Shop Wash Day Bundles >>

A Special Message from GaBBY

The Proof In The Praise.

“I love the handwritten thank you card. It was priceless. I absolutely love the products. Great Quality and I can store all of her barrettes and scrunchies in the organizer box. Will definitely be purchasing more color bows.”

- Jenai J.

“I was hesitant to buy these, all other barrettes thus far have been disposable, single-use. GaBBy bows are worth every cent. We’ve worn them half a dozen times and haven’t lost a single one."

- Meagan Eggers

“She absolutely loves the bows! Perfect for thick hair.”

- Karina P.

Surprise your sweetheart with her own bows

Moms make the Difference

You’re not alone if you’ve ever felt exhausted from the woes of wash day before you even get started. Or frustrated with the hundreds of dollars worth of barrettes that magically disappear after one good wear.

It’s the time, tears, and tangles that make you want to run and hide at the nearest Starbucks. We understand. That’s why Confidence by Gabby Goodwin exists to save you time, money, and energy. Most importantly, to give you and your little mini beauty routine and that special bond you deserve.

Confidence that Grows Up With Her

One thing’s for certain, the way girls learn to love themselves shapes how they show up in the world.

That’s why Confidence by Gabby Goodwin is dedicated to giving you and your daughter the community, and curl-loving products that she needs to be confident as she comes of age, comfortable with her coily crown, bold enough to follow her dreams, and happy being a girl her age.

Get Your Very Own GaBBY Bows

Save 15% on your first purchase