Stress-Free Styling that Lasts

Stress-Free Styling that Lasts

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I'm that black girl, Ms. Bea Dixon and Target

Dear Ms. Bea Dixon,

I’m Gabby Goodwin, the inventor of GaBBY Bows, the first and patented Double-Face Double-Snap Barrette and the CEO of Confidence.

I just read the article about you receiving backlash from your Target commercial and I was hurt. What you said was not racist at all. You were just trying to empower black girls, AND it was Black History Month. There was no need for the backlash.

As a 13 year old girl whose products just started being sold on and in some Target stores, I found your commercial very powerful and encouraging. Thank you so much for saying what you said!

I was invited to Target’s headquarters for the Black Owned Business Fair last week and to see your commercial there again, and the pictures of Mrs. Rochelle Graham of Alikay Naturals and Ms. Melissa Butler of Lip Bar really helped me see my dreams for my business are not too big.

And oh by the way, congratulations on doubling your sales behind the backlash! :)

Just keep pushing and know that you are already achieving your goal of empowering young black girls because I am one of them!

Find your Target store with GaBBY Bows or order online and leave a review.



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  • Brenda Peterson on

    Wonderful message Gabby. We in Columbia, SC are so proud of you. Great encouragement for Bea Dixon. Ms. Dixon hang in there. I loved your commercial and it inspired me, a small business owner. We support you, Gabby, and all black girls and women.

  • Yolanda Powell on

    This is so powerful! What a great example Gabby Goodwin is of Bea Dixon’s commercial. We support & celebrate you both! #BlackGirlsRockBusiness

  • Cynthia Walters on

    The commercial was inspiring and uplifting. A voice of encouragement.

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