GaBBY Bows and Styling Ease
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We have a new name thanks to you

A few months ago, we asked you to share one word that best describes Gabby and the company. With her and the brand growing up and extending beyond GaBBY Bows, we thought it was time to revisit our name.  

Your responses were amazing, but one word continued to surface: CONFIDENCE.

Over the past five years, we have inspired the confidence that girls can do anything by demonstrating it through our girl inventor, CEO and keynote speaker.

We've worked to ensure you can have confidence in the quality, durability and functionality of our products.

In just four months, we have helped 60 girls and their moms start and profit from their own businesses through our Mommy and Me Entrepreneurship Academy. Entrepreneurship was a game-changer in Gabby's confidence and we want to spark this same confidence in at least 1,000 girls by 2025.

This name change made even more sense two weeks ago when we unveiled our new girls styling products to reduce detangling time and maintain moisture at The World Natural Hair Show in Atlanta, GA.

We've been listening.

And we will continue removing dread in hair styling so you can enjoy and cherish these precious moments with your Little Lady.



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