About Us

You’re not alone if you’ve ever felt exhausted from the woes of wash day before you even get started. Or frustrated with the hundreds of dollars worth of barrettes that magically disappear after one good wear.

It’s the time, tears, and tangles that make you want to run and hide at the nearest Starbucks. We understand. That’s why Confidence by Gabby Goodwin exists to save you time, money, and energy. Most importantly, to give you and your little mini beauty routine and that special bond you deserve.

Confidence that Grows Up With Her

One thing’s for certain, the way girls learn to love themselves shapes how they show up in the world.

That’s why Confidence by Gabby Goodwin is dedicated to giving you and your daughter the community, and curl-loving products that she needs to be confident as she comes of age, comfortable with her coily crown, bold enough to follow her dreams, and happy being a girl her age.