Make wash day with your daughter less dramatic and less frequent

Secure STYLESFor Days

with our 4-STEP Hair Care System by Gabby Goodwin

We’re here to help Moms make wash day a breeze with our anti-slip barrettes that stay put and our plant-based products that maintain moisture and styles for days.

Our 4-Step Hair Care System
Was Created With MomS In Mind

thumbnail image

Step 1, 2, & 3:
Cleanse, Condition, & Style

The Ultimate Kids Hair Care Product Line for Stress-Free Wash Days & Long-Lasting Styles. Reduce time and tears and maintain her hair and scalp moisture and styles for DAYS with our full line of plant-based products.

thumbnail image
These Bows Never Fall Out!

Step 4:
Hold Styles For Days With
GaBBY Bows

GaBBY Bows are the ONLY bows that stay in all day, all night, & all week through rough play and are GUARANTEED to stay in place until you take them out. The Double-Face Double-Snap Barrette is engineered to prevent hair slippage.

MomS Everywhere
Love The Time They Save
With Our 4-Step System


GaBBY Bows are Guaranteed

Say farewell to lost barrettes, unraveled styles, boring designs, and wasted time and money. We stand by stay-put styles. If one of our style-saving bows happen to slip out the hair and we’ll replace that one with two.

Moisture for Multiple Textures

We care about hair health. Our plant-based products keep every hair type and texture soft, manageable, moisturized, healthy, and tangle-free.

Safe and Effective Ingredients

Our plant-based products are free of sulfates, parabens, phthalates, propylene glycol, mineral oil and petroleum. They were created with a tangle-free formula that reduces breakage and promotes healthy hair growth.

Sensory & Activity Friendly

We’ve meticulously engineered bows for safety and reliability, so you never sacrifice style during school, sports, or play.

Featured Products

Box and Little Lady GaBBY Bows (30) Bundle


$ 31.96 $ 30.00

Box, Book, All Hair Products and GaBBY Bows (150) Bundle


$ 180.75 $ 175.00

Book and All Bows (150) Bundle


$ 79.85 $ 75.00

Wash Day Bundle

GaBBY Bows

$ 92.94 $ 80.00


Meet Our CEO: Gabby Goodwin

Meet our 15-year old CEO, GaBBY, and her mom, Rozalynn, our Founder.

Nobody likes losing things they love. When then 7-year-old GaBBY and her mom Rozalynn realized that GaBBY’s favorite barrettes were disappearing faster than they could be replaced, they invented the first and patented Double-Face Double Snap Barrette.

In 7 years, their family-owned company grew beyond measure into a global brand, Confidence by Gabby Goodwin.

Now they offer GaBBY Bows, a full line of plant-based wash-and-style products, lifestyle goods, business mentorship programs, and own and operate a retail store and girls' salon.

Their commitment remains the same: boost confidence, build community, and revolutionize beauty for growing girls and the moms who love them best.

Hear From Gabby

Follow @GaBBYbows On Instagram & Get A Daily Boost of Confidence